Ngati mukuyang'ana makasitomala atsopano nthawi zonse, mukupanganso vuto ili.

Makampani ambiri atsatsa malonda awo kuti apeze makasitomala atsopano.

Pakokha izi sizolakwika, mwamaganizidwe, koma pakuchita izi, kutsatira njirayi kumasiya makampani ndi ndalama zambiri patebulo.

Ndipo ichi sichinthu chabwino chifukwa awa ndi mitu yayikulu yomwe imalowera m'matumba a omwe akupikisana nawo omwe amadziwa chinsinsi chokulitsa phindu la bizinesi.

Chinsinsi cha phindu lazamalonda

Chinsinsi cha phindu la bizinesi ndikupanga kubwereza bizinesi ndipo imapezeka m'mawu awiri amatsenga awa: kugulitsa mobwerezabwereza. Otsatsa aku America motsogozedwa ndi a Dan J. Kennedy amagwiritsa ntchito mawu oti Forced Continuity, m'Chitaliyana, kupitiriza mokakamiza.

Ndi lingaliro lamphamvu kwambiri ngati lingayikidwe munjira yopanga phindu, mwina zokha, kuwonjezera pakupanga ndalama mosalekeza, zimatsimikizira mapindu azachuma kubizinesi, yomwe imadalira kwambiri omwe amakongoletsani, mabanki ndi zina zambiri.

Omwe amawerengera ma accountant ndi owerengetsa ndalama amakankhira pamalingaliro awa chifukwa zimapatsa kampani magawo azachuma olimba. Aliyense amene amayang'anira kayendetsedwe kake ndikuthandizira wochita bizinesi pakupereka ma KPIs (zisonyezo zazikulu zogwirira ntchito), amadziwa msanga mwayi "wopanda chilungamo" wokhazikitsira lingaliro lakupitilira kampaniyo.

Koma muyenera njira yoyenera yochitira.

Tiphunzira zambiri za lingaliro mu zabwinoCLASS, kapena mutha kuwerenga Excellence Path, buku lomwe mumapeza njira zomwe mungadziwire njira yanu yopitilira Kukakamizidwa Kupitiliza, mutha kuyitanitsa pa intaneti pa LaFeltrinelli.it kapena kuisunga m'masitolo ogulitsa mabuku aku Italiya.

Mawu awa amatanthauza kuchitapo zinthu zogulitsa kapena ntchito zanu kwa kasitomala yemweyo kangapo pakapita nthawi.

Zotsatira zake, makampani omwe amamvetsetsa phindu lobisika mumachitidwe ogulitsika obwerezabwereza amakhala ndi phindu lochulukirapo kuposa phindu wamba komanso mtengo wamsika..

Ganizirani za Amazon ndi ntchito yake yolembetsa "yaikulu”Zomwe zimalola makasitomala ake kulandira zomwe agula mwachangu kuposa makasitomala omwe sanalandire.

Tsopano, lingalirani zamakampani ama telefoni, makampani amagetsi ndi gasi kapena mabanki omwe nthawi zambiri amapereka zopindulitsa zomwe zimangosungidwa kwa makasitomala atsopano okha.

Njira yoyamba yamabizinesi imayang'ana kasitomala yemwe adapeza kale ndikumupatsa mwayi womwe umamupatsa kukhulupirika ndikumukakamiza kuti akhale kasitomala wobwerezabwereza.

Chachiwiri sichimapereka mphotho kwa makasitomala ake amakono komanso okhulupirika koma amayesa kuba makasitomala pamipikisano ndipo izi zimakhudza kuwononga ndalama zambiri pankhani yotsatsa ndi kulumikizana.

Ndi Nkhondo yamtengo yomwe imadula malire azopeza mpaka fupa.

Koma mumapanga bwanji fayilo ya Mtundu wabizinesi kutengera kugulitsa mobwerezabwereza?

Nditsatireni ndipo mudzazindikira.

Mizati 6 yamachitidwe abizinesi obwerezabwereza

Kugulitsa kotereku kutengera mizati isanu ndi umodzi.

Iwo ndi:

  1. Kupanga malo ochezera. Kusonkhanitsa, kuwonjezera pa dzina ndi dzina la makasitomala, zowonjezera zonse zomwe zingakhale zofunikira (imelo, nambala yafoni ndi adilesi) ndiye gawo loyamba. 

Zachidziwikire, izi ziyenera kuchitika motsatira malamulo achinsinsi ndi GDPR.

  1. Kupanga zotsatsa zomwe zimapereka mphotho kwa makasitomala anu apano ndikuwatsogolera kuti agule kuchokera kwa inu zomwezo malonda kapena ntchito zomwe adagula kale kapena ena omwe alipo "pamiyezo" yanu (zogulitsa kapena ntchito ku upsell, downsell kapena cross -sell, Mkonzi)
  2. Kukhala ndi makasitomala apadera omwe amapatsa kasitomala chidziwitso cha nyenyezi zisanu: ndiye kuti, zimawapangitsa kukhala kosavuta kuti agule zomwe mumagulitsa; perekani zomwe akuyembekeza panthawi yake ndikuwonetsetsa kuti ali ndi "Wow!" zomwe zimapitilira zomwe mumayembekezera. 

Sikuti izi zimangothandiza kugulitsa mobwerezabwereza koma zimangopanga pakamwa zokha zomwe zimabweretsa makasitomala atsopano.

  1. Kukula kosalekeza kwazinthu zatsopano kapena ntchito zomwe zimapangitsa chidwi cha kasitomala kukhala chokwera.
  2. Kupanga kwamapulogalamu olembetsa ndi umembala.
  3. Zoyang'ana pa Lamulo la Pareto. Ndiye kuti, yang'anani pa 20% ya makasitomala anu omwe amapanga phindu 80%.

Mawuwo

Chinsinsi chokhala ndi bizinesi yopindulitsa chimazikidwa pazogulitsa zomwe zimachitika mobwerezabwereza.

Ichi ndi gawo lopeputsidwa ndi makampani ambiri omwe amayang'ana kwambiri kupeza makasitomala atsopano kuposa omwe alipo kale.

Ngati kampani yanu ilinso mgulu loyamba, ndiye kuti upangiri wanga ndikuti musinthe mtundu wamabizinesi anu kuti muyambe kuwatumikira bwino makasitomala anu.

Ndipo ndikukutsimikizirani kuti izi zitha kuchitidwa pafupifupi pabizinesi iliyonse, ingoganizirani zachilendo.

Ngati izi zikuwoneka ngati kusintha kovuta kupanga mu bizinesi yanu, simulakwitsa.  

Komabe, ngati mukufuna thandizo, dziwani kuti mutha kudalira athu nthawi zonse Alangizi Akukula Kwabizinesi

M'malo mwake, ndi CCI, pambali panu ndikosavuta kusanthula zanu chitsanzo cha bizinesi ndikupanga mawonekedwe abizinesi kutengera kugulitsa mobwerezabwereza

Ngati mukufuna kudziwa zambiri za iwo ndi ntchito zathu, lemberani.

Ndizo zonse lero!

Tionana nthawi ina!